Calculate your cost for getting your website easier to use

What are the main problems with your website?

Information is hard to find

We can improve your menus / navigation (information architecture) with card sorting and testing. What is card sorting and tree testing?

People leave the site quickly or don't do key actions (e.g. making contact, buying something)

We can improve this situation for you.
  1. We document your ideal visitors (download a sample persona)
    • $0
  2. We tell you what the best combinations of words and photos are (AB testing)
    • $400
  3. We draw actionable insights from your website statistics

    • What's included in the light option?
      • Review of your Google analytics profile
      • Insights into on where you leads are coming from
      • Reporting on:
        • most & least popular pages
        • what city / country people are coming from
        • the sources of your traffic
        • some basic information on search engine optimisation

      * NB: if you have no tracking set up then we'll need to quote you on installing and setting up Google Analytics & Google Tag Manager


      What's included in the basic option?

      Includes everything from light review plus:

      • analysis & insights into the behaviour if your website visitors
      • tracking your multi step forms or online checkout. This will tell you
        • how many people are starting the checkout vs finishing
        • where people are dropping off the checkout process
        • what sources of traffic are the most engaged / convert the most

      * NB: if you have no tracking set up then we'll need to quote you on installing and setting up Google Analytics & Google Tag Manager


      What's included in the thorough option?

      Includes everything from basic review plus:

      • One A/B test
      • One form test (analysing your form in detail with the aim of increasing form submissions)
      • Click mapping review and analysis or reviewing your checkout

      *NB: if you have no tracking set up then we'll need to quote you on installing and setting up Google Analytics & Google Tag Manager

  4. We create better page layouts (wireframes)
    • $4000
  5. We get structured feedback from real people (during user testing sessions) about why they're leaving and what it would take for them to complete a key action (like making a purchase)
    • $2000

Price breakdown

  • Card sorting: $1000
  • 1 AB test $400
  • Light review $500
  • 4 wireframes $4000
  • 4 people $2000
  • Total (excl. GST): $7900
  • GST: $790
  • Total: $8690 (incl. GST)