Usability calculator

We can improve this situation for you with the following solutions:

Persona development

We document your ideal visitors (download a sample persona) No Personas4 personas ($4000)6 personas ($6000)8 personas ($8000) $0

Menus/navigation improvement

We can improve your information architecture (IA) with card sorting and tree

• Card sorting and tree testing
• I don't need IA work done (minus $1000)

AB testing

We find the best combination of words and photos for your audience No AB Test1 AB test ($400)3 AB tests ($1200)6 AB test ($1500) $400

Site analysis

We draw actionable insights from your website statistics

• No statistical insights needed ($0)
• Light review (with a summary of findings) ($500). What's included in the light option?
  • Review of your Google analytics profile
  • Insights into on where your leads are coming from
  • Reporting on:
    • most & least popular pages
    • what city / country people are coming from
    • the sources of your traffic
    • some basic information on search engine optimisation

  * NB: if you have no tracking set up then we'll need to quote you on installing and setting up Google Analytics & Google Tag Manager

• Basic health check and a report ($1000). What's included in the basic option?

  Includes everything from light review plus:

  • analysis & insights into the behaviour if your website visitors
  • tracking your multi step forms or online checkout. This will tell you
    • how many people are starting the checkout vs finishing
    • where people are dropping off the checkout process
    • what sources of traffic are the most engaged / convert the most

  * NB: if you have no tracking set up then we'll need to quote you on installing and setting up Google Analytics & Google Tag Manager

• Thorough review with a report and a video ($2000). What's included in the thorough option?

  Includes everything from basic review plus:

  • One form test (analysing your form in detail with the aim of increasing form submissions)
  • Click mapping review and analysis or reviewing your checkout

  *NB: if you have no tracking set up then we'll need to quote you on installing and setting up Google Analytics & Google Tag Manager

Wireframes

We create easier to use page layouts No Wireframe4 wireframes ($4000)6 wireframes ($6000)8 wireframes ($8000) $4000

User testing

We get structured feedback from real people about why they’re leaving and what it would take for them to complete a key action (like making a purchase) No People4 people ($2000)6 people ($4000)8 people ($5000) $2000

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